Sense of Adsense...

What is Adsense? It is management centre for webmasters who want to display text and image adverts on their website that are automatically geared to showing advertisers relevant to the content of that site or individual page. Adsense advertising takes two forms: banners and search. Each banner comes in various regular sizes that you would expect and can display either text adverts, images or videos and can be colour customised to better integrate into your own design, font choice is fixed though. Adsense for search takes two variations in itself, you can place a search box on a page that either redirects to the Google country specific search engine of your choice or it can redirect to a bespoke results page on your own site showing Googles results. These results pages will have advertisers on them also. Each type of integration use a piece of script (currently javascript, no php yet) that you place in the location you want to show the ads/results. You make money whenever a user clicks on one of these adverts. These earnings are dictated by how much the advertiser has paid to be listed in the banner or searches and by what percent of the revenue you are allocated .Each click is monitored through tracking systems that attempt to eliminate fraudulent clicks and the results can be seen in the reports section of accounts. See the terms of service (TOS) for more details on fraud. This tracker will let you see your click through rates (CTR) which is the percentage of people who have viewed your ads and clicked on one of them. You will also see how much you have earned per day and can create separate "channels" which allow you to track the performance of individual websites or even pages.



Below is a summary of how the program works and the steps you will need to take to implement it.

1. You join Adsense and on acceptance into the program become an Adsense Publisher. You will now have your own Adsense account in which you will be able to create the ad code to place on your website and monitor the results of your campaigns.


2. Create your custom Adsense javascript code: You can do this by logging into your account inside which you will be able to choose the particular ad format and ad color that you want to place on your website. The code your selections will generate and place it in your page or template


3. You can then place this code inside your website template:
   Make sure you've chosen an ad format which will fit into the space available in your template. Once you have uploaded your page to your server the Adsense ads will automatically be generated.


4. Google's content matching technology will deliver ads that are relevant to the page content you have placed the code on:
   It may take anywhere from a few minutes to an hour but Google will start delivering ads that match your content. This is the real perk of Adsense - ads that match the content of your page so that they are relevant to what your visitors are reading and thinking about at the time...

GOOGLE:

"Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful"